WHAT IS EXCITING WINDOWS!
Exciting Windows is a unique, powerful network of business-minded men and women who are smart, creative, fiercely independent and entrepreneurial. They own businesses aimed at thrilling clients with the best possible window treatments and service. They financially support their families and communities. They pull together, helping each other succeed. Together, they build a national brand of service, to use exclusively in their own market. They are aware of today’s economic reality that independent businesses must work together to compete successfully with all other brands and businesses.
6 IMPORTANT QUESTIONS BUSINESS OWNERES FREQUENTLY ASK
Is Exciting Windows! a Franchise?
No. Exciting Windows! is a licensing program. Franchises require contractual compliance for business operation and supplier purchases. Exciting Windows! allows business owners to control all aspects of their business. We provide tools, systems, and guidance. You decide which to use – or not. Of course, you must operate legally, ethically, and maintain a good reputation for the Exciting Windows! Brand
Must my business name be Exciting Windows! ?
NO. We want to build your business name. If you are known in the community use the Exciting Windows! brand of service to build competitive edge to enhance your quality reputation. You already sell national branded products. Exciting Windows! gives you a national brand of service your customers cannot obtain from any other business. This gives you exclusive guarantees and services unparalleled by the largest national chain and franchised competitors. Now, you can win sales without cutting profit margins.
If my name is not well known, may I use Exciting Windows! in my business?
Yes. It is your option to position your business with your personal or business name. Examples: “Exciting Windows! by Robert Smith” or “Exciting Windows! by Custom Décor”
Is there a fee to be a Member of the Exciting Windows! Network?
Yes. There is an Initial Fee and monthly / annual fees. However, this is very different from a franchise and a fraction of the cost. There is no Royalty for intangible “rights”. Fees pay for marketing, tools, training, and support systems your business needs. You would have to hire employees, advertising experts, and tech support services to pay the cost of tasks that we do for you.
Your Exciting Windows! fee is not an expense – it creates income! You create growth in sales and Net Profit will likely return your investment many times over.
None of my customers ask for Exciting Windows! Service. I never see national ads.
That is your major advantage. Exciting Windows! National advertising does not drive customers to competing stores throughout your market. Instead, you have a major area to serve customers directly in their home. In their home you present Exciting Windows! Branding, plus brochures, guarantees and services that no other business can equal! Result: More customers buy from you – and often on your first appointment. Exciting Windows! Branding, tools and photos inspire customers to invest in better treatments. You have more profit potential on every appointment. The compound advantage of higher closing rate, larger sales, and higher profit per sale may increase your NET profit by more than 50%.
Does Exciting Windows! get me leads?
Yes. You will have more leads from things we do together. We will provide you quality print advertising, exceptional Website, monthly email marketing, and much more. We’ll show you how to print and mail postcards for half what you probably pay now. We’ll help you build your email database with hundreds of potential customers. Even better, we will help you attract more high quality customers that rarely shop your pricing. Exciting Windows! Branding and systems will likely give you a stronger, more profitable business. In addition, you have systems and education to move to a higher level when you are ready.
5 CRITICAL SUCCESS FACTORS DEALERS DON’T KNOW
Defining a customer profile is one of the first steps to build a profitable business
Serving high quality customers makes your business more profitable every year; and the business will be worth more when you sell it. Few business owners know the profile of high potential window fashions customers. Yet, having the right profile will accelerate sales growth, yield higher profit margins, and reduce advertising cost. Example: more than 80% of homeowners are UNqualified to buy quality custom products. With tens of thousands invested in research, Exciting Windows! knows the age, income, home value, and occupation of high potential customers. This information helps owners grow faster at less cost.
Customers must be “Aware” you exist. Awareness is the beginning point to build sales
Few business owners know the importance of customer awareness. Awareness is so important, Exciting Windows! has simplified it for learning. It is one of several “Rules of Threes” Exciting Windows! Managers learn to manage better.
Three things customers MUST know before they buy: 1) Name of your business (and your personal name); 2) Products and services you sell. (Does your drapery business sell blinds? Does your blinds business sell Drapery?) 3) Customers must consider you when ready to buy. That’s why advertising is repeated frequently. You buy milk every week, but it may be five years before you buy window coverings. You must be on a buyer’s short list so they consider you when they are ready to buy.
“You can’t manage it if you don’t measure it” – W. Edwards Deming
Only the largest retailers with tens of millions in sales know the critical measurements to manage. They may invest $100,000 and more for CRM software (Customer Relationship Management) to measure these essentials. Yet, CRM software can benefit a business selling as little as one customer a week. That is why Exciting Windows! provides CRM software for every Member
There are only three critical measurements to control sales
Few dealers know the critical factors to control sales. The starting measurement is Appointments. Yet, few businesses keep track of their appointments. Learn the other two when you attend the first sales class, “Professional Window Coverings Sales”
There are only three critical measurements to net profit
One is Gross Profit. Again, you will learn the other essentials and how to measure them in your first class at Window Coverings University. Few dealers know the critical factors to control net profit. Fewer still have ways to measure fit.
As an Exciting Windows! Member you will learn these management essentials and many more. “Rules of 3s” are a beginning. That is part of the reason your business will sell more, and you will earn more, when you are an Exciting Windows! Member
5 BARRIERS PREVENTING DEALERS FROM JOINING EXCITING WINDOWS!
Comfortable with current business level and income.
Exciting Windows! is not right for every business. If you are comfortable at your present level….if you have children to care for – or parents! Then family is your priority, not business building.
Unless you have sincere desire to grow, it would not be the right time to consider Exciting Windows!. Your experience and skill will keep you as busy as you want to be. Enjoy!
Risk, Fear and Uncertainty
Regretfully, many independent window coverings business owners lack confidence to explore their options. They feel less capable than other business owners, not realizing that others may have been just as fearful when they started. Having yet to discover the power of building confidence by facing risk, fear grips and freezes them. Of course there will be setbacks. That’s how we learn and grow. Napoleon Hill author of Think and Grow Rich, wrote on page 74, “Every failure, every setback, has the seed of an equivalent or greater success.”
If fear of loss is holding you back that is exactly why you need to look into your options. You have more talent than you give yourself credit for. Not sure? Read the book, “Confidence Code” by Katty Kay and Claire Shipman. They tell women to take a chance. Become more than you are. Risk and trying things you fear is the way to build self-pride and confidence. Many Exciting Windows! Members started in fear. With help of other Members they grew and achieved success beyond what they could imagine.
It Ain’t Braggin if you can do it. -Dizzy Dean, Major league pitcher
When you’re good at something, “It ain’t braggin” to be proud. When you have confidence, that’s the time to move ahead. In fact, the one thing you may not know is your own personal power to reach higher.
If you are a winner now, you are exactly the person that will love growing your business. You will be stimulated and inspired by owners that were once where you are now. Then they joined Exciting Windows! and moved up to their next level. With a culture of “Members helping Members”, they will help you grow to your next level. Talk to the best independent business owners in the industry. Then decide for yourself.
Multi-million Showroom Owner
Often, over many years, a manager may have reached his optimum. There is little reason to be part of a team, and little reason to change. The amazing thing is that some Exciting Windows! owners of million dollar businesses have grown with new supplier opportunities. Some have become Hunter Douglas Gallery and Centurion owners. growing substantially. Others have tripled business with Graber and their Costco affiliations. Often their Exciting Windows! affiliation opened the door for their opportunity. Exciting Windows! helped them structure their business, hire decorators, train them and manage for peak performance. It is all about You. If dreams of growth no longer burn, there is no reason to meet owners who choose to keep growing. But…. if you do want to grow, hang with winners. Learn how they build a team of decorating consultants with leaders topping $1,000,000 a year with Exciting Windows! tools and systems.
Miss the Real Opportunity
Sometimes a business owner judges for themselves what they think they need most. They ask if Exciting Windows! can give it to them immediately. If the answer is not what they want to hear, their mind snaps shut. That may be a sad loss for their future. Sometimes, it takes an open mind and a little faith to discover what counts. If other quality business owners are growing and experiencing benefit, maybe there is a reason. Maybe the reason takes study and thought. Maybe one snappy question like, “How many leads can you get me?” misses the big picture that counts the most. Exciting Windows! creates growth and profit by selling to high income homeowners. That changes a business. The buyer trusts more, invests more, and allows more profit for the business. They rarely shop price, and often buy again frequently while referring other homeowners like themselves. Not every owner can give the added service that is important to upscale community leaders. But, for those willing to learn, it brings a different future they never could have foreseen. Some owners focus is on what they believe they know, not the potential they don’t know. But, as Secretary of Defense, Donald Rumsfeld said, “We don’t know what we don’t know” What a business owner may need the most is to know the value – the long term benefit of what they don’t know.