Before entering this industry, I was completely unaware of the vast number of options available to consumers when it comes to window treatments. My knowledge of window fashions was basically limited to the window fashions I saw in department and retail stores … standard blinds, horizontal blinds, roller shades. Little did I know there was an entire world of window fashions that existed beyond my limited experiences. Only after immersing myself in the window-fashions industry for the last eight months have I come to realize the importance of window treatments … from energy savings, to light control, to privacy, to aesthetics. In fact, I’ve found myself fascinated with the subject … realizing that whenever I enter a home (whether for the first time or the hundredth time), I find myself immediately drawn to the window. Bare windows stick out like a sore thumb. While this is obvious to those who have been immersed in the industry for years, it is not so obvious to consumers. Many consumers have no idea the options they have when it comes to what they place on their windows. Most consumers may not realize the value of window fashions until they are presented with the facts—window fashions really do have the ability to transform a room’s design from “great” to “extraordinary.” As a window-fashions professional, it’s your mission to enlighten them. Educate them on energy savings, on temperature control, on lighting aspects, on how adding this one element to their design can literally transform a room into a work of art. Here at Window Fashions, we’d like to know how you incorporate window fashions into your designs. What strategies do you use to get your clients interested in window treatments? And what have you learned from your clients when it comes to their views on window fashions? We want to know!