HEADLINE NEWS FROM THE STEVES
2012 – “A RETURN TO GROWTH!”
IT’S HAPPENING ON OUR NEW FACEBOOK MEMBERS’ GROUP PAGE
It started as the theme for our Conference in January, and just keeps getting better. 2012 is the year to “RETURN TO GROWTH” evidenced by your posts sharing triumphs and successes, helpful tips, information, and encouraging each other daily. Along with news from corporate, you have filled the posts with wonderful stories of your successes so far in 2012! Congratulations, Exciting Windows! members. Collectively, you are returning to growth!
Be sure you are registered and receiving notices on this Exciting Windows! Members Facebook group. It is becoming our leading place to get notices, information, and notices. If you are not registered, do it now. Just E-mail firstname.lastname@example.org.
LIVE NATIONAL MEETING IN CHICAGO
Plan to attend the Chicago Regional Meeting held in conjunction with VISIONS 12 – IWCE on Monday, April 23rd, 1 pm to 5:30 pm with a social gathering afterward. Agenda highlights, registration information, hotel, meeting locations and maps can be found in “Events” on our Facebook group page.
Exciting Windows! will be hosting a full day of Business Success Workshops for IWCE on Wednesday. Many of our members are featured and will be sharing their expertise on panels and in classes. Take advantage of the great opportunity to attend your National meeting packed full of information to help you grow your business on Monday, and then join fellow members, staff and industry leaders for the largest window fashion industry networking and professional event. The Exciting Windows! staff will be staying at the Swissotel, which is the official hotel of the event and highly recommended by those in the area.
Make your reservations here: www.onpeak.compassreservations.com.
Last year 29 members attended the event in conjunction with VISIONS 11 in Las Vegas.
NEW WOW! BROCHURE READY TO ORDER
The new Windows with WOW! brochure is on-line with BFC. As with all our marketing pieces, you can personalize it to include your photo and customize Exciting Windows! by either your personal name, or your business name. As we mentioned at the conference, the new brochures will include your new print tracking phone number! Now you can track how customers contact you with an accurate Lead Report each month. Your new tracking phone numbers for print material have been given to BFC and will populate to all new print orders. Click here to order your new brochures: www.nationsprint.com/clients/excitingwindows.
ANNUAL CONFERENCE RECAP
This year’s Exciting Windows! conference didn’t waste any time kicking off to a great start. Keynote speaker Evan Hackle got the ball rolling with team building exercises on Reaching Higher Together and how to go for the green – and I’m not talking about St. Paddy’s Day. Sally Morse had a humorous and dynamic delivery entitled Nobody Notices Normal — how to get your customers attention and set yourself apart from your competition.
(Photo right: Steve Bursten introducing Sally Morse)
Kim Lyon, Mason, OH, gave a dazzling presentation on Trunk shows using PPG color trends in conjunction with B & W fabric samples. Members are already having great results with their own trunk shows. Members committed to scheduling shows within eight weeks of the conference and it’s obvious many aren’t wasting any time! Live Business Advantage phone calls demonstrated the power these monthly calls can have on your bottom line. Members were able to meet with the folks that head up the calls.
IWOW YOUR CUSTOMER!
Marisol Hernandez, Plantation, FL, was the lucky recipient of a fully loaded IPad. She had this to say, “You know when you were a kid and you wanted a toy so bad that all that was on your mind was that toy and how you were going to get it? Winning the IPad felt like a kid opening that present. It is one of the most amazing tools nowadays for business. I have put all the reference guides from all my suppliers on IBook’s, I have downloaded a lot of pictures into albums and that is just the beginning. I get clients amazed on how much you can do with this tool and the amazing thing is that I have only touched the surface of it. Let’s just say that I am one lucky person. Thank you Exciting Windows!”
Susan St Pierre, Cranston, RI, had this to say about her IPad, “I am now using my IPad for many sales calls and people love it. Showing off my portfolio this way is the greatest tool I’ve ever had. Love showing other Decorator’s work that’s in Dropbox and hoping that my fellow decorators would take a little time to add theirs, too. If I can do it, then anyone can because I rely normally on technical assistance for my support. Mark is a great help, of course. “
IPAD PRESENTATION ROCKS!
Matt Cookson, Vaughn, ON, taught to a standing room only crowd on how to effectively use an IPad in your presentations. Between Matt and Mark Mills, they demonstrated its many uses: supplier pricing and information right at your fingertips, picture galleries, business forms, training manuals and more. All this information has been made accessible so it is easy to download through Dropbox. Mark, IT extraordinaire, is available to help all members get on board! If you need help, E-mail email@example.com.
NEW PROGRAMS OFFER VALUE TO MEMBERS
Return to Growth is more than a theme! New strategies and insight were offered with the realization that more customers are staying in their homes and are spending more on improving their existing home. New SEO services, which we are on target, will assist members to achieve higher rankings on the web, along with monthly personalized blogging in their local area using researched top key words, and advanced tracking systems. The IDEA Studio website has a fresher, cleaner look and enhancements to allow for more interaction with the customer. My Home Values Newsletter is a new addition being sent out now to your customers as an appointment generation tool you can track – and intelligent landing pages are in the works!
GALA EVENT TAKES CENTER STAGE
The Gala Event has nothing over the Oscars! Awards were presented to Kim Lyon, Mason, OH, as the Business Owner of the Year, Karen Essary, Monroe, MI, was awarded Personal Business Sales Leader of the Year (achieving the highest level of personal sales within the network), new member Renee Hanks, Missouri City, TX, took top honors and was presented the Valerie Award for outstanding design, 2nd place winner was Karen Essary, Rick Baker, Van Nuys, CA, took 3rd place and honorable mentions were awarded to Jacque Peterson, Colorado Springs, CO, and Susanne St. Pierre, Cranston, RI. Congratulations to all these talented members! We would also like to give our thanks to our Success Panel: Rick Baker, Joyce Holt, Little Rock, AR, Susan Gailani, Naperville, IL, and Kim Lyon.
EXCITING NEWS FROM MEMBERS
Morgan Lopez, Anchorage, AK, congratulations to Morgan and her husband on the latest new Exciting Windows! member. Welcome, Aubrey Belle! Morgan has wonderful pictures on her Facebook site, what a beautiful little girl. Be sure to check it out — not to mention her bedroom that is fit for a princess!
Richard Bernath, Simpsonville, SC, delivered close to 300 flyers in his target neighborhood. We’re waiting to hear the results Richard.
Donna Horner, Scottsdale, AZ, we are waiting to see her new vehicle wrap for her Valentine’s gift of a new Chevy Traverse. Won’t it be great having your own billboard? Donna also had this to say, “Positive thoughts spoken out into the universe are received.” Don’t believe it? Try it!
Matt Cookson, Vaughn, ON, had an hour between appointments and decided to knock on doors. The result: he booked two appointments, left marketing material for those not home, ended up with a 100% closing ratio and total sales of five figures! What an investment for an hour of your time!
Barbette Jones, Lees Summit, MO, gave a trunk show with the builder’s association. A total of 25 were present, mostly men, who had great questions and complimented Barbette on her presentation. She used paint decks as door prizes and a realtor friend was willing to pay her to do a trunk show for her clients. Way to go!
Joyce Holt, Little Rock, AK, received a great lead from the Hunter Douglas website netting her a five figure sale that included draperies, Duette’s and shutters! Joyce commented, “Made my day!”
Sarah Youngblood, Cummings, GA, gave a Color Trends Trunk Show right after Conference. One of the attendees booked an appointment on the spot and referred a friend. A couple of Saturdays later she booked a very lucrative drapery and shades sale. She is so excited that she two more color trunk shows! Customers love color!
Susan Day, Springfield, IL, had three appointments last week in her target neighborhood thanks to yard signs, postcards (photo on right) and flyers! Susan also had a sale from a customer who saw her yard sign years ago and she remembered the bright colors! She is also a strong networker with her local business association that has netted her two inquiries from members. Her ambitious marketing efforts continue to payoff. As you can see from the picture on the left, it is her destiny!
7 STEPS TO SUCCESS – A GREAT REMINDER
Sarah Youngblood had this to say about the seven steps, “Reviewing the seven steps is helpful no matter how many years we’ve been in business. I went on a call this am and asked my client how she wanted her room to “feel”. She hugged me at the door when I was leaving and said I hit the nail on the head. She knows how she wants it to feel but has no idea how to achieve that. I assured her that my job was to make that happen. She cannot wait for her new Roman shades! I taught this concept to a class and it was a good reminder to me, too.”
Karen Essary, Monroe, MI, had the best January in five years meeting sales goals for the month. February netted 26 appointments beating her sales goal by 50%. She did two home shows, one with Fawn Chang presenting two seminars. Karen put together four story boards created from the “Color Trends Trunk Show” class in Baltimore and is looking forward to strutting her stuff as a new certified color specialist. So far Karen has completed three jobs using her new color skills and each client was ecstatic with the results — not to mention that the jobs were much higher than her average sale. There must be something to that, huh? What a WOW two months! You have a great head start on winning the Sales Leader of the Year award at Conference next year!
Wilma Kulyk and Christine Nault, Newcastle, ON, did our Color Trends trunk show at a local library with great success and booked several appointments! Plus, she is giving another show at an older adults association with the theme — Bring the Indoors Out! Christine was so inspired with the IPad, she bought a tablet and has her portfolio presentation ready to go. In January, they had a grand opening at a home décor store and Wilma is busy training a new drapery consultant, Debbie Miller, for her business. It sounds like you have a full plate and much success to come!
Kelly Conklin, Willison, VT, had Michael Payne at a local home show and said the results were amazing. There was a lot of buzz and the leads were FABULOUS!
Rose Mendoza, Mission Viejo, CA, is all about affiliate partners. She has been working with a window replacement company that has consistently given her referrals for the past five years!
Rose is also showcasing her color expertise in her portfolio (left photo).
Suzanne St. Pierre, Cranston, RI, had a great appointment with a couple who had lost their young adult son in a pool accident last year. They were so excited about the 11 faux wood blinds that she received warm hugs and promises for more purchases next month. They said that this is the happiest they have felt in a very, very long time. Suzanne commented, “Boy, do I love my job!” Suzanne can’t say enough about the semi-annual postcards. She got a call from a past client that’s been “meaning to call” for a year. The result: eight pair of draperies, three roman shades, and re-upholstery.
BUSINESS ADVANTAGE CALLS
The Business ADVANTAGE calls were a great source of learning this month. You showed up in record number to share and support each other. Richard Bernath has a great story regarding customer service! He was inspired from the last Thursday morning call, “I was at my bank and they were taking down signs from the windows and nobody had a ladder so I offered to help. After taking the signs down with my ladder, the branch manager thanked me and asked what I did. He asked me into his office and immediately dialed his regional office and introduced me to their purchasing manager. The bank is building a regional call center here in Greenville and has over 120 windows that need blinds or verticals. You just never know!”
CUSTOMER SERVICE CAN BE PRODUCTIVE, TOO
Kim Lyon not only showed her fabulous customer service skills but made it productive! She spent a whole morning calling past customers from 2009/2010! She booked an appointment and was asked to call a couple other clients the end of the month for a new project! She even helped service a broken shade. Pretty great for a morning’s worth of work.
Have you walked into a Target store lately? Your customers don’t even have to leave home to get the message that Color Changes Everything – just click on that link and you’ll see what I mean. Read the latest shelter magazines and look at the homes. Look at the catalogs in your mailbox. Still don’t think your customers WANT color??
Just ask a few of the attendees in our 4-Week Color Coaching Camp. Seventeen members are working together to connect with more customers using Exciting Colors! You’ll hear their successes over the next weeks as they post them in our Facebook group, but let me just say this … color does change everything! It connects you with more customers, more sales, more profits, and more referrals with Our Target Customer – the one who doesn’t want to go shopping from store to store for important things like window fashions and wall color advice. She wants you to come to her, and she’s willing to pay more for the value of your expertise and great ideas for a unique and customized home. Exciting Colors! is helping members connect with color to more customers.
DID SOMEONE SAY YARD SIGNS?
Susan Day to the rescue with everything you need to know to start putting yard signs in everyone’s yard–especially in your target neighborhoods! Susan usually buys about 10 at a time from Fletch Graphics. They have the Exciting Windows! template, and when a member wants to order they contact me so I can make sure we get a proof and the information is correct, then members can place the order. There is a one-time setup charge of $25 for each individual/new design.
5 Yard Signs $78.30 ($15.66 per sign)
10 Yard Signs $130.50 ($13.05 per sign)
15 Yard Signs $150 ($10 per sign)
20 Yard Signs $175 ($8.75 per sign)
All yard signs are white, 4mm thick, 24″ x 16″ and include one H stake per sign. For any other size sign and additional H stakes, please contact Stacy Finn at: W: 888-933-8249; M: 608-290-1962; F: 888-771-3179 for special pricing. Also, please note, this pricing DOES NOT include shipping. Thanks Susan for this useful information.
Star Search – be a Talent Scout for Exciting Windows!
Help grow Exciting Windows! Benefit yourself and fellow members
Refer dealers and professionals you like!
Tell your friends: to succeed in the New Era they want to be part of a national network that understands Websites; customer e-mail messaging; blogging; advanced training on marketing and sales; product trends; Internet database management; and advanced At-Home service….AND, that Exciting Windows! is the best network for our industry.
Send names to StarSearch@ExcitingWindows.com
Have a Decorating Tip or a Great sale you would like to share? Send it and all of your Good News to Make the Newsletter Even Better! Send YOUR Good News to firstname.lastname@example.org . I look forward to hearing from you!
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