Ventanas, LLC

You and your designer may select a color for your window coverings, have them installed, sit back with coffee in hand to admire the new addition to your home and wonder, how did that color reach my windows? Colors are a key part of not just the window covering industry but all industries. What many may not know is just how powerful an industry’s influence on color can be. Causing a domino effect, those blinds may not just be a color you were strangely drawn to.

Associations like the Color Marketing Group actually forecast color trends. Forecasting isn’t just for the local weatherman or woman. Color Marketing Group is made up of Color Designers involved in the use of color. Their members exchange information on color marketing, with a focus on identifying the direction of color and design trends. A venue for professionals who design and market color, the Color Marketing Group has developed into a premier international association.

Bringing it back to the receiver of those predictions, you may wonder just how one can “forecast” color trends. While it doesn’t seem as simple as predicting it will snow when you see dark clouds up ahead, it actually can be. Color Marketing Group holds conferences twice a year, forecasting colors that haven’t already been applied to a particular product. In order to do so, members look at a number of influencers that may have nothing to do with your window coverings. Those influences can be social issues, politics, the environment, the economy and cultural diversity.

Looking at those influencers, the Color Marketing Group can put together how they foresee color trends to go. The association believes what happens in one industry in regards to color can impact another. It is surprising how the color of your window coverings can say so much not just about the window covering industry but the feeling of the times and other industries outside of décor.